An exceptional flower born in Provence
Immortelle (Helichrysum italicum) is a wild flower that grows on the sunny garrigues of Provence and Corsica. Its name says it all: it never fades. Harvested by hand in summer, it gives off an enchanting scent of honey and curry that makes it immediately recognizable.
It takes one ton of flowers to produce just 2 kg of essential oil — which explains its rarity and preciousness in natural cosmetics.
Recognized skin benefits
- Anti-aging: helps visibly reduce wrinkles and smooth skin texture
- Antioxidant: helps protect the skin from external aggressions and skin aging
- Regenerating: helps reduce the appearance of dark circles and revive skin radiance
- Soothing: soothes and comforts sensitive and reactive skin
Why did we choose immortelle?
At Âme Sauvage, we selected Provence immortelle for its richness in natural active ingredients and its recognized effectiveness. It is the star ingredient of our Pur'Immortelle range, formulated to reveal your skin's natural beauty.
Our immortelle products
- Pur'Immortelle Organic Serum — Firming & Radiance 30 ml: your skin is reborn, night after night
- Pur'Immortelle Organic Regenerating Day Cream 50 ml: daily hydration and radiance
- Pur'Immortelle Organic Intense Regenerating Night Cream 50 ml: works deeply while you sleep
- Pur'Immortelle Organic Eye Contour 15 ml: visibly reduces the appearance of dark circles and smooths wrinkles
- Absolute Immortelle Oléo-serum 30 ml Organic: the concentrated power of immortelle in a serum oil
- Pur'Immortelle Organic Firming Body Milk 200 ml: deeply firms and hydrates the body
- Pur'Immortelle Day Routine Kit — 3 Organic Treatments: the complete routine for radiant skin during the day
- Pur'Immortelle Night Routine Kit — 3 Organic Treatments: the regenerating routine for transformed skin upon waking
For the curious 🌿
Italian immortelle (Helichrysum italicum) is a perennial plant 25 to 50 cm tall, woody at the base, which blooms golden yellow from May to August. Its name comes from the Greek helios (sun) and chrysos (gold) — a perfect allusion to its small golden flowers that never fade, even when dried.
It grows on limestone and granite rocks around the Mediterranean: Corsica, Sardinia, Provence, the Balkan coasts. Sun-loving and drought-resistant, it thrives where few plants survive.
Its essential oil, obtained by distilling the flowering tops, contains unique active compounds such as italidione and neryl acetate, with recognized antioxidant and soothing properties in aromatherapy. It is also nicknamed "boxer's oil" for its action on bruises and inflammations.
Remarkably, the blue tit uses immortelle to line its nest and protect its young from parasites. Nature knows its virtues well!
Nature has provided everything. We have bottled it.