Immortelle of Provence: Nature's Anti-Aging Secret

An exceptional flower born in Provence

The immortelle (Helichrysum italicum) is a wild flower that grows on the sunny garrigues of Provence and Corsica. Its name says it all: it never fades. Harvested by hand in summer, it gives off an enchanting scent of honey and curry that makes it immediately recognizable.

It takes one ton of flowers to produce only 2 kg of essential oil — which explains its rarity and preciousness in natural cosmetics.

Recognized properties for the skin

• Anti-aging: visibly reduces wrinkles and smooths skin texture
• Antioxidant: helps protect the skin from external aggressions and skin aging
• Regenerating: helps reduce the appearance of dark circles and revives skin radiance
• Soothing: soothes and comforts sensitive and reactive skin

Why did we choose immortelle?

At Âme Sauvage, we selected Provence immortelle for its richness in natural active ingredients and its recognized effectiveness. It is the star ingredient of our Pur'Immortelle range, formulated to reveal your skin's natural beauty.

Our immortelle products

• Pur'Immortelle Organic Serum — Firming & Radiance 30 ml: your skin reborn, night after night
• Pur'Immortelle Organic Regenerating Day Cream 50 ml: hydration and radiance every day
• Pur'Immortelle Organic Intense Regenerating Night Cream 50 ml: works deep while you sleep
• Pur'Immortelle Organic Eye Contour 15 ml: visibly reduces the appearance of dark circles and smooths wrinkles
• Absolute Immortelle Oléo-serum 30 ml Organic: the concentrated power of immortelle in a serum oil
• Pur'Immortelle Organic Firming Body Milk 200 ml: firms and deeply moisturizes the body
• Pur'Immortelle Day Routine Kit — 3 Organic skincare products: the complete routine for radiant skin during the day
• Pur'Immortelle Night Routine Kit — 3 Organic skincare products: the regenerating routine for transformed skin upon waking

For the curious 🌿

Italian immortelle (Helichrysum italicum) is a perennial plant 25 to 50 cm tall, woody at the base, which blooms golden yellow from May to August. Its name comes from the Greek helios (sun) and chrysos (gold) — a perfect allusion to its small golden flowers that never fade, even when dried.

It grows on the limestone and granite rocks of the Mediterranean basin: Corsica, Sardinia, Provence, the Balkan coasts. Sun-loving and drought-resistant, it thrives where few plants survive.

Its essential oil, obtained by distilling the flowering tops, contains unique active compounds such as italidione and neryl acetate, with recognized antioxidant and soothing properties in aromatherapy. It is also nicknamed the "boxer's oil" for its action on bruises and inflammation.

Remarkably, the blue tit uses immortelle to line its nest and protect its young from parasites. Nature knows its virtues well!

Nature has provided everything. We put it in a bottle.